The IPM-Popillia brandmark shows an illustration of the Popillia japonica with its typical iridescent copper-coloured elytra and the green thorax and head. The beetle is placed on a yellow circle underground, which symbolises a warning colour, according to the destructive nature of the Popillia japonica. The brandmark can be used in combination with the logotype to additionally brand intern publications, or as a social media avatar for Instagram, Facebook, and Twitter Account-Icons. It does not replace the logo itself.
The IPM-Popillia logo is a visible symbol. It plays a vital role in promoting Integrated Pest Management by providing a strong and recognizable graphic image that creates a great sense of awareness and connection among all involved project partners. The words beneath the IPM-Popillia brandmark are called the IPM-Popillia wordmark and have been carefully considered to form the IPM-Popillia logo. A simple, clean, humanist sans-serif font. This font helps to enhance the IPM-Popillia brandmark rather than compete for its attention. The subline "Integrated Pest Management of Japanese Beetle" is keyed in smaller point size and weight than "IPM Popillia".
For the start of the project, we have overhauled the pre-version a little bit and finetuned its appearance.
The visual development of the IPM Logo was an elaborated process, started by building an illustration of a Popillia japonica beetle and its distinct markings. We exported and provided the logo in different variants - from colour versions to grayscale, from the web to print.